Suwitcha “Pondd” SugthanaDigital Product Leader
Now
Head of Digital Channel Operation · TTB Sparks
Bangkok, Thailand · open to regional + remote

Twenty years from idea to five-million users.

— Suwitcha “Pondd” Sugthana

Digital product leader with 20+ years in software across discovery and delivery, and 10+ years in financial services. I've built and run products from first sketch to customers at scale — banking apps with millions of daily actives, marketplaces with billions of page views, and regional transformations that reach across countries and time zones.

Explore my apps & tools 21 App Store apps + 1 web tool
01About

A product leader who still reads the changelog.

I am a product person who has spent the last two decades on both sides of the work — the discovery that finds the right problem, and the delivery that gets it into customers' hands. The range has mattered: from the TTB Touch bank app serving five million daily actives, to Kaidee supporting 1.2 billion monthly page views, to enterprise transformations across multiple countries and time zones.

I lead with design thinking and user experience, whether the room is a startup of ten or an enterprise of tens of thousands. I am passionate about building an Agile culture and transforming teams to align around outcomes — not output, not activity — and I still like being close enough to the craft to read the release notes.

Meet mini Pondd

A little Easter egg from the person behind the apps.

Explore my apps

Tap the character or press Enter to change the dance.

02By the numbers

Scale, measured — and honestly attributed.

01 5M Daily active users on TTB Touch
02 1.2B Monthly page views supported at Kaidee
03 37M Target car drivers for KrungsriAuto
04 20+ yrs In software — discovery and delivery, ideas to customers
03Experience

Five roles, two industries, one through-line: users first, narrative second, headcount last.

2023 — present

Head of Digital Channel Operation — TTB Sparks

BangkokTTB Touch · 5M DAUFinancial services
+

Manage the daily operations of the TTB Touch app, serving five million active customers. Own the end-to-end digital customer experience across every touchpoint.

  • Ensure a smooth, seamless experience for 5M active customers by actively monitoring incidents, defects, complaints and feedback across all touchpoints.
  • Built a closed feedback loop with the development team so issues get diagnosed, prioritised and resolved promptly — not buried in a backlog.
  • Run fraud monitoring and active prevention with real-time data analysis, incorporating findings into business rules to continuously raise the security bar.
2020 — 2023

Senior Regional Director, East — Liberty Mutual Insurance

Regional · multi-countrySenior Product OwnerDigital Transformation
+

Worked across the entire East region to support Digital Transformation and acted as Senior Product Owner on key strategic initiatives.

  • Partnered with business leaders and IT teams to define the transformation roadmap and align investment to outcomes.
  • Developed a community of Product Owners across the region, coaching them to own product visions end-to-end.
  • Shifted the operating mindset from outputs to outcomes — changing what "done" meant for teams across multiple countries and time zones.
  • Recognised with a Presidential award, selected from high-performing individuals globally.
2018 — 2020

VP — Digital Product Owner — Krungsri Bank (Auto)

BangkokMulti-squadsConsumer auto finance
+

Worked with the senior management team to lead an organisation-wide product transformation, turning market opportunities into a shipped roadmap across multiple agile squads.

  • Shipped the KrungsriAuto app targeting Thailand's ~37M car drivers — a consumer front door for auto finance.
  • Launched KrungsriAuto PromptStart, a pre-approved loan experience that shortened the path from interest to decision.
  • Discovered key market opportunities and customer needs, then defined features, roadmap and implementation across a multi-squad environment.
  • Coached squads into an outcome-oriented way of working rather than feature-factory delivery.
2016 — 2018

Senior Consultant / Experience Designer — Thoughtworks

Enterprise clientsAgile · Lean · UCDStrategy + delivery
+

Helped large-scale enterprise clients undergo Agile transformation, focused on product discovery and software delivery using Agile practices, user-centred design and Lean.

  • Combined strategy, portfolio management and product design with digital engineering excellence to ship products customers actually loved.
  • Led the AXA Advisor app — an internal sales tool that redefined sellers' experience in the field.
  • Coached client teams on product discovery, moving them from requirements documents to testable hypotheses.
2013 — 2016

Head of Mobile — Kaidee

Bangkok1.2B page views / monthiOS · Android · React
+

Built and managed the mobile and front-end engineering team at Thailand's largest classifieds marketplace, supporting over 1.2 billion page views every month.

  • Led iOS, Android and React teams; the Kaidee app grew to 5M monthly active users.
  • Worked closely with stakeholders from ideas through execution using Agile methodology and user-centred design.
  • Earlier work spanned the SET Trade app (200k active users) and running the Gucode developer community (11k followers).
04Capabilities

What I bring, stated plainly.

Product Discovery

C—01

Finding the right problem before anyone writes code. User research, design thinking, hypothesis-led bets.

  • Design thinking
  • User research
  • Hypothesis framing

Product Delivery

C—02

Ideas to customers, repeatedly. Multi-squad environments, measurable outcomes, honest release notes.

  • Roadmapping
  • Multi-squad delivery
  • Outcome-based goals

Financial Services

C—03

10+ years across banking and insurance. Regulated environments, fraud, real-time monitoring, millions of customers.

  • Banking apps
  • Insurance
  • Fraud prevention

Agile Transformation

C—04

Coaching enterprises from output to outcome. Lean, Agile and UCD practised, not just slide-deck’d.

  • Coaching
  • Operating rhythm
  • Product Owner community

Experience Design

C—05

User-centred design in both startup and enterprise contexts. Consumer apps and internal sales tools alike.

  • UX leadership
  • UI design
  • Mobile

Leadership

C—06

Building and running distributed teams across iOS, Android, front-end and product — across countries and time zones.

  • Hiring
  • Mentoring
  • Cross-border teams
05Education

Where the thinking was sharpened.

2008

Mahidol University International College

BSc · Computer Science
Bangkok
7 years

Christ Church Grammar School

High school · Western Australia
Perth, AU
Ongoing

Public Speaking

Thailand and international stages
Speaker
Independent apps & tools

Made with curiosity. Released into the world.

Games, useful tools and small ways to learn. Explore my 21 released App Store apps and browser-based creative tools.

21 App Store apps · 1 web tool

  • Screenshot Studio

    Free web tool · Design

    Import your screenshots, add device frames and headlines, then export App Store and Google Play images. Free, with no sign-up; your screenshots stay on your device.

    Open web tool

  • BreakFinder

    Sports

    Use your iPhone’s motion sensors to see the direction and intensity of a putting slope.

    Website App Store

  • Dead Script: Typing Horror

    Games

    Type to fight back in a noir manuscript-horror game where the next word keeps you alive.

    Website App Store

  • Easy Tracer: Golf Swing Glow

    Sports

    Add a smooth ball-flight tracer to golf swing videos and export a clip to share.

    Website App Store

  • Ink & Legend

    Games

    A sword-duel murder mystery told through moving ink, timed parries and conflicting accounts.

    Website App Store

  • ISUD 2

    Games

    Pilot an interceptor through eight three-phase arcade boss battles with reactive fluid effects.

    Website App Store

  • ISUD Zero

    Games

    A portrait bullet-hell boss rush built around readable patterns, close calls and quick retries.

    Website App Store

  • Landslide Inc

    Games

    A political strategy game about winning city districts, outsmarting rivals and running for mayor.

    Website App Store

  • Morse Code with Flint

    Utilities

    Send Morse code with sound or light, learn with Flint and practice the rhythm of dots and dashes.

    Website App Store

  • Oonmoon: Bedtime Stories

    Book

    Read, listen and explore ten illustrated bedtime tales with Thai and English narration.

    Website App Store

  • PrivacyLens

    Photo & Video

    Pixelate faces in live recordings or existing videos, with processing on your device.

    Website App Store

  • PuttPOV

    Games

    Read the green, align your putt and make a touch stroke in a golfer’s-eye putting challenge.

    Website App Store

  • อ่านสลิป: จดสลิปโอนเงิน

    Business

    Turn Thai payment slips into searchable records for personal use or a shop team.

    Website App Store

  • SkyFiCam

    Photo & Video

    Turn the sky into a sci-fi viewfinder with live, on-device camera effects and video recording.

    Website App Store

  • Stack Fighters: Puzzle Battle

    Games

    Match blocks, chain combos and unleash character abilities in a one-on-one puzzle battle.

    Website App Store

  • The AI Company

    Games

    Build a frontier AI lab, hire researchers and ship products in a satirical management game.

    Website App Store

App Store listings, web tools and website links checked 2026-11-12. Availability may vary by region.

06Contact

Currently listening for the next honest problem.

Write first. I read every thoughtful note.

Email pondd.me@gmail.com ↗ Phone 09-0974-1861 ↗ Based in Bangkok, Thailand ↗ Speaking on request ↗